PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Audio is a critical component of Kollywood's identity. Repack filmographies frequently replace compressed, older audio tracks with remastered 5.1 surround sound or layer iconic background scores (BGM) by maestros like Ilaiyaraaja, A.R. Rahman, Anirudh Ravichander, and Yuvan Shankar Raja over the visuals. Career Retrospectives
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Millions of Tamils live outside India (in Malaysia, Singapore, Sri Lanka, Canada, Europe, and the Middle East). High-quality repacks and video compilations offer a nostalgic bridge to their homeland and culture, allowing them to introduce classic Tamil cinema to younger generations easily. Audio is a critical component of Kollywood's identity
Tamil cinema is celebrated for its larger-than-life hero introductions and stylized action sequences. Repack videos often isolate these specific moments, creating 3-to-5-minute high-octane clips. Popular videos include Rajinikanth’s slow-motion walks, Vijay’s dance breaks, and Ajith’s bike stunts, often enhanced with custom bass-boosted audio backgrounds. 3. Comedy Tracks and Standalone Scenes Career Retrospectives Over the years, Tamil repack films
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
