PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: Clinics no longer need to track and stockpile a high volume of single-use light guides, simplifying clinic logistics and reducing plastic waste. Comparative Analysis: Standard vs. Unlimited Systems Standard OEM Zoom WhiteSpeed Unlimited Upgraded WhiteSpeed Session Limit 4 sessions (15 mins each) per guide Infinite / Millions of cycles Gel Compatibility Tied to manufacturer-specific kits Open sourcing of any light-activated gel Recurring Cost High (New guide required per patient) Zero recurring hardware costs Hardware Lifespan Controlled by microchip lockout Leverages full 50,000-hour LED capacity Important Clinical Considerations
Unlike older systems that used hot halogen or UV lights, WhiteSpeed uses cool-spectrum LED light to activate the whitening gel. unlimited whitespeed
An system utilizes a permanent electronic chip modification. It replaces or overrides the factory countdown tracker. This transformation shifts the hardware from a restrictive pay-per-use architecture to an open, always-ready clinical asset. : Clinics no longer need to track and
To protect its ecosystem, the manufacturer built a tracking mechanism into the system's light guides. Every official patient kit comes with a guide containing an embedded chip. This chip acts like a digital token. Once a standard treatment session (usually three 15-minute cycles) ends, the chip is permanently deactivated by the machine. An system utilizes a permanent electronic chip modification
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
