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This paper examines the professional evolution of digital creator and actress Chloe Mae throughout 2023. Following her tenure on the Nickelodeon series Side Hustle , 2023 represented a pivotal year for Mae as she transitioned from a traditional child-actor archetype to a mature digital influencer. By analyzing her content output across TikTok and Instagram, this study explores how Mae leveraged the "storytime" format, music promotion, and brand integration to solidify her status as a Gen Z tastemaker. The findings suggest that Mae’s success in 2023 was driven by a strategic blurring of the lines between scripted performance and authentic vlogging, creating a parasocial bond that proved highly valuable to commercial partners.

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Her content highlighted the "work hard, play hard" mentality, showing the glamorous side of the fashion industry—dinners, photoshoots, and travel—alongside the labor involved in buying and fashion curation. 3. Social Media Strategy: Engaging a Niche Audience This paper examines the professional evolution of digital

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While TikTok was optimized for personality, Instagram operated as Chloee Mae's highly curated visual portfolio. The content mix centered on: