Ayanggzz Lynn Uting Coklat Manies Id 18943052 | Live Mango - Indo18

| Theme | Key Findings | |-------|--------------| | | Lee & Kim (2020) show that fruit‑chocolate hybrids can increase perceived healthfulness by 15 % when the fruit is marketed as “live” or “fresh.” | | Multilingual Naming | Cheng et al. (2021) find that mixing English, local slang, and numerals raises novelty perception (β = 0.31) but may also create comprehension barriers if not supported by visual cues. | | Sensory‑Marketing Link | Spence (2019) argues that congruence between visual packaging and gustatory expectation amplifies liking. | | Emerging‑Market Diffusion | Hofstede (2022) suggests that peer‑to‑peer digital endorsements outperform traditional advertising in Indonesia’s Gen‑Z cohort. |

An exploratory study of branding, sensory perception, and market dynamics in the Indonesian specialty‑snack sector | Theme | Key Findings | |-------|--------------| |

: The use of localized slang ("Ayanggzz") reflects a desire for casual, peer-to-peer digital spaces where viewers feel a direct, unscripted connection to the broadcaster. | | Emerging‑Market Diffusion | Hofstede (2022) suggests