The primary driver of content transformation in 1991 was the expansion of the commercial sector. In Flanders, the private television channel (launched in 1989) had completely shattered BRT’s viewership monopoly by 1991. In Wallonia, RTL-TVI (launched in 1987) was executing a similar conquest against RTBF. The 1991 Radio Deregulation
During this era, public television was tasked with a three-fold mission: . The primary driver of content transformation in 1991
(Vlaamse Televisie Maatschappij), which launched in 1989, reached a dominant position by 1991 with an average audience share close to 40%. It popularized commercial formats like The Price is Right and imported US dramas like Public Service Information (Voorlichting) The 1991 Radio Deregulation During this era, public
Radio and TV regulation were handled at the regional level, separating the Flemish, French, and German-speaking communities. The "Voorlichting" Mission The "Voorlichting" Mission To help point you toward
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