This paper examines the role of piracy platforms, specifically 9xmovies, in distributing unauthorized Punjabi movie content. It explores the legal, economic, and cultural consequences for the Punjabi film industry (Pollywood). The study finds that such websites significantly reduce box office revenues, discourage investment, and undermine creative labor, while also noting the demand for accessible regional content. Recommendations include stronger enforcement, public awareness, and legal streaming alternatives.
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Chaupal is a dedicated, specialized OTT platform designed specifically for Punjabi, Haryanvi, and Bhojpuri content. It features a massive library of original Punjabi movies, web series, and exclusive direct-to-digital releases. This paper examines the role of piracy platforms,
: Chaupal is a specialized app for Punjabi, Haryanvi, and Bhojpuri films [32]. Similarly, KableOne serves as a dedicated home for Punjabi OTT content [33]. Major Streaming Services Chaupal is a dedicated, specialized