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The modeling industry is undergoing a massive structural shift. For decades, fashion and commercial modeling were defined entirely by an external lens—the objective eye of the photographer, the rigid brief of the casting director, and the highly curated final edit of a magazine. However, the rise of digital-first content creation has birthed a powerful new paradigm: (Point of View).

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The modeling industry is undergoing a massive structural shift. For decades, fashion and commercial modeling were defined entirely by an external lens—the objective eye of the photographer, the rigid brief of the casting director, and the highly curated final edit of a magazine. However, the rise of digital-first content creation has birthed a powerful new paradigm: (Point of View).

Using first-person camera angles to make the viewer feel as though they are experiencing the lifestyle alongside the creator. The Influence of Beverly Hills on the Trend