The game typically involves narrative choices centered around the titular "wife's phone" and the secrets or interactions found within it.
: This suggests a narrative framework. In modern storytelling—whether in suspense fiction, ARG (Alternate Reality Games), or digital art—the "found phone" trope is a powerful way to tell a story through messages, photos, and apps.
: As the game progresses, the player unlocks features within the app to influence the behavior and personality of the characters.