| | Details | | :--- | :--- | | Launched | December 25, 2018 | | Founder & CEO | Vibhu Agarwal | | Headquarters | Mumbai, India | | Content Focus | Bold, adult-oriented erotic thrillers, drama, romance, horror | | Languages | Hindi, Tamil, Punjabi, and more | | Subscription Plans | ₹90/Week, ₹198/Month, ₹459/Year | | Subscriber Base | Approx. 2.1 Million (as of Sep 2023) | | Total Revenue (FY23) | ₹93.1 crore | | Total Originals | Over 250 web series, shows, and films | | Key Franchises | Charmsukh , Kavita Bhabhi , Riti Riwaj | | Major Controversy | NCW and Supreme Court action over House Arrest show | | Future Plans | IPO and the launch of ULLU 2.0 |
No discussion of ULLU is complete without addressing the immense controversy that surrounds its content. The platform has walked a fine line between "bold storytelling" and what many critics, government bodies, and even the courts have labeled as "soft pornography" or "obscene" material. ULLU Originals
Despite its commercial triumph, the nature of ULLU Originals subjected the platform to severe social, ethical, and legal challenges. Ethical and Social Criticism | | Details | | :--- | :---