Ujire Mallige — Exclusive

Beyond the fresh flower trade, the signature scent of the region is being captured in alternative formats. Local enterprises are increasingly exploring small-batch extraction for essential oils, luxury soaps, incense sticks ( agarbattis ), and traditional perfumes ( attar ), preserving the fleeting scent of the monsoon blooms year-round. Preserving the Legacy

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: It was granted a GI tag in 2008 due to its unique aroma and specific soil/environmental requirements. Physical Traits : The flowers are pure white, have a strong, pleasant fragrance , and are typically strung as buds before they bloom. Economic Value Beyond the fresh flower trade, the signature scent

Local boutiques, such as Unique Boutique , sometimes feature artisan jewelry or accessories inspired by these traditional floral motifs. : It was granted a GI tag in