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In 2007, mainstream household internet speeds were expanding via broadband and early fiber-optic networks. 10Musume was among the first wave of subscription sites to offer content encoded in true high-definition formats (usually Windows Media Video HD or early H.264 codecs). For consumers accustomed to the 480i resolution of standard DVDs, the "HD" tag represented a massive jump in visual clarity, production quality, and file sizes. 3. Production Aesthetics of 10Musume 10Musume-070815 01-HD