When a consumer finishes a gripping episode of Succession or completes The Last of Us , they experience a "pleasure cliff." The brain’s dopamine release drops sharply. Popular media (recaps, think-pieces, Twitter arguments) serves as a bridge to level out that cliff. By learning to , you allow the consumer to stay in the "halo" of the IP longer.
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This is the most aggressive tactic. It requires your entertainment brand to move as fast as a newspaper. When a consumer finishes a gripping episode of