Boutique labels owned by plus-size creators gained immense popularity. These brands prioritised proper tailoring, high-quality fabrics, and designs specifically engineered for larger bodies.
As Gianluca Russo wrote in NYLON 's Plus Us column: "For decades, society and the media have taught us that those who are curvy, plus-size, fat, etc. should, rather than aim for self-acceptance, pursue a lifelong journey of physical change... Society cares less about health and more about appearance. Fat folk who publicly express distaste for their bodies are accepted. Those who lose drastic amounts of weight, whether through sustainable means or not, are celebrated". big tits bbw 2021