The music video for "Puro Desejo" would feature Rita Cadillac in various sensual and provocative settings, showcasing her dancing and singing with intense passion. The video would be a mixture of steamy close-ups, Brazilian-inspired dance sequences, and vibrant colors, highlighting the song's themes of desire and passion.

The song and Rita Cadillac herself are nostalgic elements for many who grew up in or remember the vibrant cultural and musical scene of Brazil in the 1980s. "Puro Desejo" continues to be played on retro radio stations and featured in playlists dedicated to 80s Brazilian music, ensuring its legacy for new generations of music lovers.

"Puro Desejo" not only became a significant hit for Rita Cadillac but also left a mark on Brazilian pop culture. It contributed to her status as a pop icon in Brazil during the 1980s. The song may not have achieved international fame outside of Portuguese-speaking countries, but it remains a beloved track among fans of 80s Brazilian pop.

O público queer, em especial, adotou Rita como um ícone de resistência. A música toca em pistas de techno e bate-bate (estilo paulista) remixada por DJs como Aretuza Lovi e Brabo. O bordão "Puro Desejo" virou meme, camiseta, adesivo e até nome de festa.