The font strikes a rare balance. It is professional enough for annual reports but quirky enough for youth marketing. The lowercase 'a' is simple, the 'g' is double-story, and the uppercase 'R' has a sweeping tail. It looks like a mix between (geometry) and Gill Sans (humanity), but with a modern 2020s edge.
Many characters rely heavily on perfect circular curves, giving the text a highly modern, friendly, and approachable aesthetic. absa brave sans font free
