More from Creativedisc
Soft, diffused lighting helps highlight the contours of the cheeks without creating harsh shadows.
As the exclusive influence of traditional celebrities wanes, social media has created space for new, diverse voices to become "panutan" (role models). These modern role models include plus-size models and models with disabilities, who are increasingly visible on runways and in fashion shows, promoting inclusivity at high-profile events like the Jakarta Fashion & Food Festival (JF3) 2025.
In the entertainment sphere, platforms like TikTok and Instagram have accelerated this trend through filters that actually enhance "tembem" features or through poses—like the "cheek pinch"—that emphasize softness. Influencers and celebrities have leaned into this aesthetic to appear more human and less like "untouchable" icons. This has created a more inclusive space where different face shapes are celebrated rather than hidden behind hair or strategic shadows. Lifestyle Branding and "Gemoy" Culture
Soft, diffused lighting helps highlight the contours of the cheeks without creating harsh shadows.
As the exclusive influence of traditional celebrities wanes, social media has created space for new, diverse voices to become "panutan" (role models). These modern role models include plus-size models and models with disabilities, who are increasingly visible on runways and in fashion shows, promoting inclusivity at high-profile events like the Jakarta Fashion & Food Festival (JF3) 2025.
In the entertainment sphere, platforms like TikTok and Instagram have accelerated this trend through filters that actually enhance "tembem" features or through poses—like the "cheek pinch"—that emphasize softness. Influencers and celebrities have leaned into this aesthetic to appear more human and less like "untouchable" icons. This has created a more inclusive space where different face shapes are celebrated rather than hidden behind hair or strategic shadows. Lifestyle Branding and "Gemoy" Culture
