Unlike single-provider directories, Imenik.hr has historically pooled data from multiple major Croatian operators like Hrvatski Telekom

In the 1990s, during the Yugoslav Wars and the subsequent transition to capitalism, the Yellow Pages became the first unregulated marketplace. In a hyperinflated economy, having a bold, boxed ad in the Žute stranice was a sign of legitimacy. It was the Google Maps of its era: if a business wasn't in the Yellow Pages, it didn't exist.

Beyond the standard white pages, Croatia has a history of dedicated information services. For many, calling "Information" was the only way to find a number. The iconic service, once available on 981 or 988, has since been replaced by numbers like and 1888 . Despite the ubiquity of the internet, these services still receive around 200 calls a day , primarily from older citizens or those seeking quick information on sports results, weather forecasts, and TV schedules.