Bruce Henderson was the Isaac Newton of business strategy. Where others saw chaos, he saw gravity. The Logic of Business Strategy is not a feel-good leadership manifesto; it is a physics textbook for corporate survival. Reading it feels less like professional development and more like learning a martial art. It teaches you that in business, kindness is irrelevant, scale is destiny, and cash flow is the only truth.
Henderson, B. (1984). The Logic of Business Strategy. Harvard Business Review, 62(3), 149-161. the logic of business strategy bruce henderson pdf